Dining Decisions Are 'Defaults': How Restaurants Can Make Reservations the Easy Choice
Dining choices are driven less by dramatic single decisions and more by habits: where people eat frequently becomes their default. For restaurants this is a huge opportunity. If you can make booking your venue the easy, habitual choice — the default your guests reach for without thinking — you convert casual covers into repeat revenue. In practical terms that means smoothing the path to booking (and returning) with a branded public booking page, intelligent guest profiles, timely reminders and an installable PWA that lives on a guest’s phone. ...