Make Your Digital Front Door Convert: Practical Steps to Increase Direct Bookings
Many diners decide where to eat long before they walk through your door. Your search listing, website booking path and online menu together form the restaurant’s “digital front door” — and that front door either converts interest into a confirmed reservation or hands the guest to another venue. For independent operators, small changes to online visibility and the booking flow deliver measurable increases in direct bookings, fewer no-shows and better-managed service nights. ...