Allergen transparency: How showing allergy info at booking boosts trust and covers
Allergen-safe dining is no longer a niche concern — it shapes who books, who turns up, and how often guests return. Recent industry research shows many allergy-sensitive diners will abandon a booking or avoid eating out entirely if allergen details are missing or unclear. For European operators, publishing clear allergen information across booking channels and menus isn’t just compliance or good practice: it’s a measurable way to win bookings, cut last-minute cancellations, and protect margins. ...